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Which Colors Go with Which Megatrends?

Colors set and follow trends – and it’s not just about design. Megatrends, such as convenience and sustainability, also determine how wall paints are formulated and produced.

Color as a Formula

White is still the number one choice worldwide when it comes to indoor wall paints. However, most manufacturers of indoor paints additionally produce a new collection of trend colors annually. To do this, they not only require competence in terms of design, but also knowledge of the formulation, as not all colors that we see on our screen can be physically put onto a wall. Suitable pigments must exist in reality and must be combined with the correct binders.

In 1960 the artist Yves Klein patented a mixture of the pigment ultramarine and the binder polyvinyl acetate – a combination that still today inspires with its vibrancy. VINNAPAS® vinyl acetate-ethylene (VAE) dispersions offer optimized pigment-binding ability for fully showcasing colors.

Blue occurs very rarely in nature. For example, ultramarine was produced from lapis lazuli and was more expensive than gold. Only in the 19th century did it become possible to synthetically produce firstly cobalt blue, then ultramarine and finally indigo. Around two hundred years later, the chemist Mas Subramanian discovered the next blue pigment in a laboratory. The name of the new color is YInMn, which has been produced industrially since 2020.

Whether gloss or matte – in order to ensure that pigments remain their best for many years we have optimized our VINNAPAS® VAE special dispersions’ pigment-binding ability, glossiness and block resistance.

Concentrating on the Essentials

A good indoor climate is essential for our well-being. The paints and construction industries have therefore spent decades working to reduce the use of solvents, plasticizers and other volatile organic components in their products. Today, indoor paints can be formulated with a VOC content of less than 1 g/L for healthy interiors. VINNAPAS® VAE dispersions play a key role in this development: they do not need organic solvents, plasticizers or coalescing agents and make it possible to formulate paints without the use of APEO. Product quality and performance remain unaffected, as the polymer acts as a property enhancer. An extra benefit of this development is that eliminating VOCs also eliminates the typical smell of fresh paint. VINNAPAS®, in other words, allows completely odorless paints to be manufactured for all of our senses, except the sense of smell.

Watch our video to learn more about VAE dispersions – your number one choice for health, sustainability and the properties you’re looking for.

Extras with Added Value

Water-based paints can be formulated with a low VOC content – and without any inherent odor – with VINNAPAS® VAE dispersions. But what if pleasant smells are desired? Aromatherapy has understood the effects of essential oils for a long time. CAVAMAX® cyclodextrins allow natural substances to be mixed into the wall paint. The fragrant substances are released subtly when the dried paint comes into contact with water or humidity. Here is a good example with a side benefit: CAVAMAX® geraniol may smell nice to humans, but it keeps insects, such as midges and flies, away.

More on CAVAMAX®

New Ways to More Sustainability

VINNAPAS® VAE dispersions not only allow the amount of volatile organic components to be reduced significantly, they are also produced without the use of alkylphenol ethoxylates (APEO). Furthermore, with VINNAPAS® eco, product grades are available for which – in accordance with the mass balance approach – herein, fossil raw materials are replaced with certified renewable raw materials in the supply chain. These VINNAPAS® eco grades are certified to the REDcert2 standard and audited by TÜV NORD, an independent test organization.

With NEXIVA® we also offer polymer binders for latex paints in powder form. As these paints are only mixed with water before use, there is no need to use preservatives or antifreeze fluid. And this is just one of the aspects that make this paint so sustainable.

More on NEXIVA®

Effortless Perfection

Convenience is one of the bigger megatrends of our time. This is also true for interior wall paint: it should be easy to apply, preferably work without a primer and cover with just one coat. It should then retain its color when dried, be easy to maintain and ideally be wipeable. VINNAPAS® VAE dispersions allow the formulation of low-VOC interior paints with very high abrasion resistance, outstanding hiding power and good color intensity.

Furniture and other objects can easily leave ugly marks on walls. Abrasion-resistant paints offer some protection from this.

Compared to conventional acrylic-based interior paints, VINNAPAS® VAE-based paints offer better covering power at the same pigment volume concentration.

Go Glocal!

Successful business is done in person, which is why we have set up sales offices and technical centers across the globe. Our experts understand the specific needs and challenges of local markets. This goes as far as us having developed special binders for the requirements of specific regions.

Our Products for Interior Paints

VINNAPAS® vinyl acetate-ethylene (VAE) polymer dispersions occupy an outstanding position thanks to their attractive combination of environmental benefits, high performance and an excellent cost/benefit ratio. Click on the button to receive detailed information about our portfolio for interior paints.

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