Samples have already been provided to all major customers. “The feedback is extremely encouraging. VINNOL® E 18/38 not only is a binder of the highest quality, but it also enables us to respond to customers’ needs and provide them with tailored technical service support,” says Feike van der Heide, who heads WACKER POLYMERS’ global Resins business. “Our goal is to continually develop new business fields and promote continued growth in existing markets through our innovative products.”
One of the first customers to formulate its products with VINNOL® E 18/38 was Chinese ink maker Beijing KinColor Digital Technology. “We have noticed a vast improvement in printing performance since then. One of the reasons for this is that the pigments are more evenly distributed in the printing ink thanks to the new VINNOL® E product,” explains Rong Jin, head of Beijing KinColor Digital Technology. This company has been using WACKER binders for many years because they offer a consistently high level of quality and performance. It collaborated with WACKER application technologists on the development of a suitable formulation for a printing ink containing VINNOL® E 18/38 that would be very well received on the market. “Thanks to WACKER, our new ink has strengthened our market position,” says Rong Jin.