Although the global economy is slowing, growth in India is continuing to gain momentum, mainly due to the booming construction industry. A recent study forecasts that this South Asian country is set to become the world’s third largest construction market by 2025. Some 11.5 million houses will be built there every year. Demand for construction products and applications catering to the Indian market is rising at a correspondingly fast rate. That is why WACKER is expanding its local presence in India, opening a new technical center in Bengaluru today.
“The Bengaluru technical center is another important milestone in our growth strategy for India,” said Andreas Collignon, head of the business unit Construction Polymers at WACKER. He added that the objective was to meet the individual needs of customers locally – especially in South India – and to support and test new applications. “Our technical center sets new standards for service, consulting and knowledge transfer, enabling us to offer our customers and partners considerable added value,” expflained Anand Gopaladesikan, who heads Wacker Chemie India, during the opening ceremony. “Our goal is to contribute to the accelerated development of the tile adhesives market in India.”
The technical center in Bengaluru specializes in the development of customized tile-adhesive applications. Adhesive strength and flexibility are vital for tile-adhesive formulations. WACKER’s polymeric binders improve how tiles adhere to the substrate, while permitting flexibility within the adhesive – an effective way of preventing cracks and breakage. WACKER markets its dispersible polymer powder formulations under various brands, such as VINNAPAS®, VINNACEL® and ETONIS®. These powders make the adhesive highly water-resistant and extremely easy to process. What is more, formulations containing WACKER’s polymer powders permit the use of special installation techniques, known as thin-bed technology. This makes significant savings possible in terms of raw materials, such as cement or sand, the latter being a key raw material in the construction sector. The global construction boom means that sand is becoming increasingly scarce.