5,000 kilometers quickly add up when he visits customers in the Far East. Thus Safonov spends a lot of time on the Trans-Siberian Railway and on planes, in order to raise WACKER’s profile in the largest country on Earth.
Since mid 2011 this includes the “WACKER one-man show” in Novosibirsk, Russia’s third largest city. “Moscow is simply too far away for the people here,” explains Safonov, “and WACKER wanted to offer the customers in Russia’s huge hinterland better service. That's why I'm now the outpost of the Moscow office.” Three weeks of WACKER ACADEMY and logistics training in Germany familiarized the native of Novosibirsk and construction industry old-hand with WACKER.
In Continental Russia, Safonov is responsible for regions such as Yakutia (Sakha), where the temperature drops to minus 45 °C in January – mid-month! In the summer, the thermometer rises to 30 °C. “Such temperature ranges are pure stress for any building,” explains Safonov. “But this very stress is our business. Our admixtures make mortar and coatings more durable. The colder it is, the better for us.” And the winter in Novosibirsk is actually rather pleasant, he assures us. You only have to reckon with a mere minus 25 °C mid month. Everything’s relative.