This mobile demo lab is a clever and innovative idea for the emerging market in Vietnam. “WACKER on Wheels” features a top-notch equipped truck presenting application examples and hand-on demonstrations of polymer-modified construction materials, such as tile adhesives, self-leveling flooring compounds and skim coats. Thirty-three-year-old Khoa, who heads this project, has been running various road-shows through major Vietnamese cities since the second half of 2013. To date, he has visited more than 20 construction sites, various educational institutions, customers, distributors, and other decision makers in the construction industry. The responses are always very enthusiastic, he reports: “This is the first time they have seen something like this.”
Khoa’s hometown is Ho Chi Minh City, formerly known as Saigon, where WACKER has its regional office staffed by 8 employees. The city, a colorful and bustling metropolis that functions as the country’s economic hub, is home to some eight million people. Given the size of the city, there are still comparably few cars on the road. Instead, there are far more scooters than cars on the boulevards flanked by palm trees. Khoa, too, is the proud owner of a dark-blue scooter.
At the end of January, Vietnam celebrates Tết Nguyên Đán, the New Year according to the moon calendar. Many young people travel back to the countryside at this time to be with their families. It can be a long journey because this coastal country is shaped like a long “S” winding along the Pacific for a distance of 3,000 kilometers. The quality of the highways has yet to catch up with the momentum of the economy as Vietnam continues to develop. Khoa is optimistic about the future: the market is growing fast and so is WACKER in Vietnam.