Over the past 18 years, the WACKER marketing manager has traveled to a great many countries around the world. When the Iron Curtain fell, he immediately packed his bags and headed to Russia to establish business ties there. Whenever new opportunities open up to introduce customers to the advantages of silicone technology and acquire new business, anywhere in the world, there is no stopping him.
Udo Goedecke works in a team responsible for masonry protection silicones. Available across the globe, WACKER silicones deliver water-repellent properties and protect buildings against decay. For example, Goedecke markets silicone emulsions to roof tile manufacturers, who use them as hydrophobic impregnation agents on their products. Goedecke calls it “Goretex for buildings,” and going to the closet, fetches a road show kit which has been instrumental in convincingly demonstrating the benefits of WACKER products to a large number of roof tile manufacturers around the world.