Construction Materials Marketing Polymer-Modified Dry-Mix Mortars
Presence | Customers & Distributors
This course will introduce marketing strategies for dry-mix mortar products and the 4P principle (product, price, place and promotion). We will also share successful examples of dry-mix mortar marketing.
Basic knowledge of chemistry
Basic marketing concepts and methodologies; strategies for dry-mix mortar products; the 4Ps of dry-mix mortars: product, price, place and promotion; examples of successful dry-mix mortar marketing.
In our two-day seminar, we will explain basic marketing theory and strategies in the field of construction, especially as these pertain to dry-mix mortar. In workshops spread throughout the seminar, you will discover some successful cases of dry-mix mortar marketing.
Technical managers, marketing managers and R&D managers with a basic knowledge of construction chemistry