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Construction Materials Marketing Polymer-Modified Dry-Mix Mortars

Instructor-led training | Customers & Distributors


This course will introduce marketing strategies for dry-mix mortar products and the 4P principle (product, price, place and promotion). We will also share successful examples of dry-mix mortar marketing.


Basic knowledge of chemistry


Basic marketing concepts and methodologies; strategies for dry-mix mortar products; the 4Ps of dry-mix mortars: product, price, place and promotion; examples of successful dry-mix mortar marketing.

Seminar objectives

In our two-day seminar, we will explain basic marketing theory and strategies in the field of construction, especially as these pertain to dry-mix mortar. In workshops spread throughout the seminar, you will discover some successful cases of dry-mix mortar marketing.

Target audience

Technical managers, marketing managers and R&D managers with a basic knowledge of construction chemistry

Seminar language


Fee (includes value-added tax)

0.00 CNY

Number of participants

5 - 15


Jerry Zhang

A technical manager at the WACKER Shanghai technical center, Jerry is in charge of technical service and support for polymer powders in Central and Eastern China. He has many years of experience with dry-mix mortar. His activities are currently focused on promoting the application of polymer powders in ceramic tile adhesives.