Description
As hair ages, it becomes more prone to dryness, frizz, brittleness, loss of shine and scalp sensitivity. These issues are compounded by environmental factors such as UV exposure and pollution, which often lead to unwanted yellow tinges in grey hair. A property which is also a frequent challenge for customers with bleached blonde hair.
This seminar showcases how BELSIL® emulsions can be leveraged to create high-performance hair care products that deliver:
• Brightening effects to neutralize yellow tones using violet pigments.
• Enhanced smoothness and moisture retention for brittle, dry hair.
• Improved manageability and combability, reducing breakage and frizz.
• Scalp-friendly formulations, including mild, sulfate-free shampoos.
Requirements
Basic knowledge
Seminar objectives
Learn about benefits of BELSIL® emulsions for use in hair care products, especially for grey and bleached blonde hair. The focus is on violet-colored care products, the special advantage of silicones in these applications and tips on formulation.
Target audience
Technicians, product developers, salespeople, product managers and marketing managers. The webinar is aimed at all interested parties from the global region.
Seminar language
English
Fee (plus VAT)
0.00 EURNumber of participants
3 - 500Trainer
Dr. Gerhard Beer
Dr. Gerhard Beer studied chemistry, writing his doctoral dissertation on physical-organic chemistry. Since 2001, he has held various positions at Wacker Chemie AG, in both R&D and application technology for personal care. He is currently in charge of the laboratory for hair care development and is the technical contact person for key account customers, and also for the EMEA region.