WACKER Reaches Strategic Cooperation with Chinese Leading Baby Care Brand Thyseed
Shanghai, Oct 21, 2020
Today, Munich-based Chemical Group WACKER and Beijing Shenchuang Century (Shenchuang Century) Information Technology Co. Ltd. have concluded an agreement on the supply of customized silicone rubber for Shenchuang Century’s baby care products marketed under Thyseed brand. Aimed to further improve the quality of Chinese baby care products, this agreement ensures the safety and reliability of Thyseed products’ silicone material from the source.
According to the agreement, WACKER will provide ELASTOSIL® tailor-made liquid silicone rubber with customized color and hardness to Shenchuang Century’s baby care products marketed under Thyseed brand. Both parties’ strategic cooperation also includes WACKER’s new ELASTOSIL® LR 5040 family of liquid silicone rubber which features extremely low levels of VOCs and extractable or migratable substances. These products exhibit very low volatile content and high tear resistance perfectly matching the requirements for silicone articles intended for food contact, baby-care and medical applications even without post-curing.
“As a company with over a century of successful development and an important silicone manufacturer in the world, WACKER is committed to providing safe and reliable raw materials to its customers. Thyseed’s demanding on quality and innovation is a perfect match with WACKER’s operation philosophy,” said Alvin Hu, WACKER Greater China Vice President Silicones. “Cooperation with Thyseed as an end-user brand allows us better understand consumer needs and better serve the Chinese baby-care market.”
“WACKER is not only a highly mature international chemical company, but also technology leader in its operation fields. The strategic cooperation with WACKER ensures the safety and reliability of Thyseed product’s raw material from the source, which promotes the sound development of China’s baby-care industry and accelerates Thyseed brand’s global presence.” added Hao WANG, founder and CEO of Shenchuang Century.
During the signing ceremony, Thyseed also launches a new product “100-day bottle”. Made with customized liquid silicone rubber from WACKER, the new product features a close skin touch of breastfeeding and a perfect balance between elasticity and toughness, significantly reducing baby milk choking.
About Thyseed Brand
Thyseed is a baby care product brand owned by Beijing Shichuang Century Information Technology Co., Ltd. Founded in 2013, Thyseed is committed to developing and marketing of baby care products for weaning transition. Focusing on original design, it has filed over 20 patents and is the top-sell Chinese feeding-bottle brand in 2018 and 2019 Tmall Double Eleven online retail frenzy.