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Construction Materials Marketing Polymer-Modified Dry-Mix Mortars

Presence | Customers & Distributors


This course will introduce marketing strategies for dry-mix mortar products and the 4P principle (product, price, place and promotion). We will also share successful examples of dry-mix mortar marketing.


Basic knowledge of chemistry


Basic marketing concepts and methodologies; strategies for dry-mix mortar products; the 4Ps of dry-mix mortars: product, price, place and promotion; examples of successful dry-mix mortar marketing.

Seminar language


Seminar objectives

In our two-day seminar, we will explain basic marketing theory and strategies in the field of construction, especially as these pertain to dry-mix mortar. In workshops spread throughout the seminar, you will discover some successful cases of dry-mix mortar marketing.

Target audience

Technical managers, marketing managers and R&D managers with a basic knowledge of construction chemistry

Fee (includes value-added tax)

Charges applicable

Number of participants

5 - 15


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