The modern technical manager is required to have scientific understanding together with state-of-the-art management know-how. This seminar teaches business administration methods to non-business staff. Selected examples from the construction industry are used to create a direct reference to the participants’ own fields of work, and to prepare them for the demands of the modern marketplace.

Concise theory sessions are interspersed with practical exercises and case studies, where participants work in groups. Theoretical aspects are illustrated with relevant practical examples from the construction-chemicals sector. The seminar thus enables quick and effective learning.

• Basic economic concepts
• The pragmatic approach, profitability, efficiency and effectivity
• How do markets function?
• Market types, price formation
• Strategic approaches, introduction to game theory
• Cost-benefit analysis, contribution margin analysis
• Balance sheet policy and key indicator analysis

November 24-26, 2008
(The seminar will be held in German)

Lindau, Germany

€1,490