Ever since rising to prominence in the Golden Twenties, lipstick has remained women’s favorite color cosmetics product – and is a sure source of revenue for the cosmetics industry. While ochre, gypsum and alabaster satisfied the demands of bygone eras, modern women tend to appreciate multi-purpose lipsticks: an attractive mix of long-lasting color and conditioning.
The perfect lipstick has a high melting point (55-65 C) so that it won’t melt in the heat (e.g. of a car’s glove compartment), won’t run, and is firm enough to withstand pressure when applied. But it also has to be soft and easy to apply, it must spread evenly and it must form a soft, attractive film. A film that conveys fullness, but is not thick or greasy and does not collect in lip wrinkles. Finally, the prevailing fashion dictates whether a woman’s favorite lipstick is glossy, matt, transparent, opacifying or brilliant. To help you get the best lipstick onto the market at the right time, WACKER offers a range of sophisticated products, in-depth formulation expertise, and testing in your own laboratories.
Overview of Decorative Effects:
- Kiss-Proof
BELSIL®products such as silicone resins and silicone elastomer gels create a kiss-proof, long-lasting protective film. Tests show that high-melting silicone waxes are well suited to performing several functions at once. They provide stability, ensure that the lipstick is kiss-proof, feel pleasant and, in this combination, are far superior to beeswax, for example. - Shine
Phenyl silicones and specialty silicone resins imbue lipsticks with an attractive shine and suppleness. - Color
Volatile silicone fluids are ideal for immobilizing colored pigments and preventing the color from bleeding into lip wrinkles. - Conditioning
Highly functional WACKER cyclodextrin complexes impart effective coloring and conditioning effects to lipsticks. Lipsticks formulated with vitamin complexes of natural vitamin E (CAVAMAX®-δ-α-tocopherol complex) have an in-built conditioning effect, which is released molecule by molecule at a high intensity.